Liberty
Consultancy & Publishing
CLIENT OBJECTIVE:
To introduce the new season of Liberty that was different to previous projects such as the At Liberty Magazine.
This was created to be both a shopping catalogue, but also a magazine that had inspiring and creative content encouraging the reader to turn to every page and take in what Liberty had to offer and what it's key messaging was for 2010.
OUR
SOLUTION:
Liberty Print, an a5 booklet.
200,000 print run, 100,000 of which went out as an insert in The Sunday Times, 50,000 as a mail shot to Liberty card holders.
The remainder was distributed brand-to-hand around London by Liberty boys and girls at major retail locations and at Liberty Carnaby Street Music Festival.
Victoria Capital
Brochure, Logo & Website ~
CLIENT OBJECTIVE:
To introduce existing and prospective clients to the new services offered by wealth management firm, Victoria Capital. The messaging needed to be very clear in its content and be clean and attractive to the eye.
OUR SOLUTION:
To create two-thousand pocket sized booklets that could be easily posted to clients or carried away from meetings. It was made to look authoritative but not cluttered with facts and jargon.
Harvey Nichols
Crib Notes - 'Newspaper'
CLIENT OBJECTIVE:
To produce an alternative to previous press material created by Harvey Nichols.
The client requested something a little more engaging and editorial that spoke to the press rather than served purely as goody bag filler that found itself instantly in their bins.
OUR SOLUTION:
The Harvey Nichols Crib Notes, an 8-page tabloid newspaper. Whilst providing all the important information Harvey Nichols needed to inform the press on their press day this was done in a whimsical and engaging way that was concise and easy to carry back to the office rather than a rigid, a4, 32 glossy magazine containing fluff!
Armani
Armani Times
CLIENT OBJECTIVE:
For Armani to shout loudly about
the second season Emporio Armani
underwear range , starring David Beckham,
driving an increase in sales.
OUR SOLUTION:
200,000 beautifully designed broadsheet
newspapers dedicated to David Beckham,
distributed on the streets of London
and to consumers via ‘Brand to Hand’
inside the Evening Standard.
inside the Evening Standard.
Bespoke publications are a
crafty and creative way to communicate
to your target market in a tangible and direct way.
Topshop
"Wants your Rubbish"
“TOPSHOP WANTS YOUR RUBBISH HAS BEEN A GREAT SUCCESS FOR US.” -
EMILY DYPKA,
MARKETING MANAGER
CLIENT OBJECTIVE:
To communicate the brand’s green messaging
during a busy summer period to customers
OUR SOLUTION:
A tabloid format newspaper plus microsite, distributed to 80,000 customers across 4 flagship stores nationwide. Content included Daisy Lowe as flower girl, how to make couture jewellery out of rubbish, by Solange Azagury Partridge, plus other eco messaging.
Workshops created at the TOPSHOP flagship store in Oxford Street to tie in the activity.
Pedlars
Consultancy and publishing
CLIENT OBJECTIVE:
Ongoing brand consultancy, working with team Pedlars on their communications material both in print and online, and suggesting creative ideas in other areas.
OUR SOLUTIONS:
Fun, engaging content peppered throughout the catalogues and online, such as a guide to chopping down Christmas trees in the words of Charlie Gladstone, Mr Pedlars. Illustrations by Matt Blease tell the story visually.
Matt Blease continues to create illustrations for Pedlars on a regular basis.
Dog of the Week, a simple marketing idea to engage the customers with the Pedlars website and drive traffic/interest. Dog of the week is one of the most popular blog areas and is about to have its very own App.
Billingham bags, introducing the concept of Billingham to Pedlars - the brand now exclusively sells fashion versions of their iconic camera bags.
Clothing, introducing Max Karie, a brilliant retailer and producer to Pedlars. Max continues to work with Pedlars across their fashion offer.
BFC
Consultancy and publishing
“NOT EVERYONE ATTENDS EVERY SHOW, BUT EVERYONE READS THE LONDON FASHION WEEK DAILY.” -
ERIN O’CONNOR,
AMBASSADOR FOR THE BRITISH FASHION COUNCIL, SUPERMODEL,
GUEST COLUMNIST
CLIENT OBJECTIVE:
London Fashion Week needed a marketing tool to celebrate and champion all that occurs at this key event in the fashion calendar. It also was looking for a way to bring the disparate community together.
OUR SOLUTION:
To create the official bi-annual broadsheet newspaper dedicated to transporting its readers to the front row at LFW and delving behind-the-scenes to the exclusive backstage environment.
